MAXBURST CEO shares insights on future-proofing websites with AI-ready architecture and intelligent experience optimization
In an era where artificial intelligence is reshaping how people discover and interact with websites, businesses need to adapt their digital presence. I recently sat down with Andrew Ruditser, CEO and co-founder of MAXBURST Web Design, to discuss how companies can prepare their websites for this AI-driven future.
Morano: Andrew, we’re seeing major changes in how search engines and AI systems interact with websites. What challenges does this present for businesses?
Ruditser: The digital landscape is evolving rapidly, and many businesses don’t realize that AI systems now play a crucial role in how their content is discovered and presented to users. It’s no longer just about ranking well in traditional search results – your website needs to be understood by AI systems that can present your content in featured snippets, answer blocks, and various AI-generated responses.
Morano: How does MAXBURST approach this challenge?
Ruditser: We’ve developed what we call our Intelligent Experience Optimization framework, or IXO, which ensures websites are built from the ground up to be both user-friendly and AI-friendly. Think of it like creating a building that’s not only beautiful and functional for its occupants but also perfectly documented and mapped for any automated system that needs to understand its layout.
Morano: Could you break down what makes a website “AI-friendly”?
Ruditser: Absolutely. It starts with proper structure and organization. We implement semantic HTML structure, clear content hierarchies, and comprehensive structured data markup. This helps AI systems understand not just what your content says, but what it means. We also focus on entity relationships – helping AI understand how different pieces of information on your site connect to each other.
Morano: That sounds quite technical. How does this benefit the average business owner?
Ruditser: The benefits are actually very practical. When AI systems better understand your website, your content is more likely to appear in AI-generated features like featured snippets or direct answers. This means more visibility and traffic. Plus, these same optimizations often lead to better user experience and higher conversion rates, so it’s really a win-win situation.
Morano: Can you walk us through how MAXBURST implements these AI-ready features?
Ruditser: We use what we call our S.T.E.P. process – Strategy, Technology, Execution, and Performance. During the Strategy phase, we analyze how AI systems will interact with the site and plan the content structure accordingly. In the Technology phase, we implement the technical framework necessary for AI crawling efficiency. During Execution, we build everything with clean code and clear hierarchies, and in the Performance phase, we continuously monitor and optimize how AI systems interact with the site.
Morano: What about businesses with existing websites? How can they adapt?
Ruditser: It’s never too late to optimize for AI. We can audit existing websites and implement improvements gradually. This might involve restructuring content, adding structured data markup, or improving the technical foundation. The key is to start now because AI’s role in web search and content discovery is only going to grow.
Morano: Any final advice for businesses thinking about their web presence?
Ruditser: Don’t wait to make your website AI-ready. The digital landscape is changing faster than ever, and businesses that adapt early will have a significant advantage. Look for a web design partner who understands both the technical aspects of AI optimization and the importance of user experience. Remember, the goal is to create websites that work brilliantly for both human visitors and AI systems.
Morano: Thank you for sharing these insights, Andrew. This has been very informative.
Ruditser: Thank you, Dana. It’s been a pleasure discussing how businesses can prepare for the future of web design and AI technology.
Dana Morano is the Editor-in-Chief of PressPosts, covering technology, business, and digital innovation. Andrew Ruditser is the CEO and co-founder of MAXBURST Web Design, a leading web design agency specializing in AI-optimized website development.
Dana Morano is the dedicated Editor-in-Chief of Press Posts, with a passion for responsible journalism and a commitment to transparent, unfiltered reporting. Hailing from Asheville, North Carolina, she combines her love for nature and community with a deep respect for accuracy and ethics in journalism.
